But if you can invest a few extra seconds in giving them a little more attention, it’s going to go a long way. They know when they’re receiving the same message as everyone else. People know when you’re being disingenuous. This is not a big ask.įurthermore, it’s going to make a huge difference. What I do is I give my students in Revenue Spark templates that they can use as a starting point, and then they personalize the details so that the message is unique to the lead. Don’t be that person who copies and pastes the same exact message, verbatim, to all of their leads. If I can’t find that person, I go for someone in the marketing department next.Ĭold message someone who is going to understand you and the value of the services that you offer. Instead, I want to message someone who ideally works with content in some capacity. They have nothing to do with blogging and have no reason to care about helping me. I’m selling our SEO and blogging services. Tip #1: Send Your Messages to People in Your Department Let’s break down some really important rules, guidelines, and (very strong) suggestions. You don’t want to just start dishing out messages to strangers all willy-nilly. There is definitely an art to cold messaging on LinkedIn. How Can You Master Cold Messaging on LinkedIn Like a Total Pro? When we take the conversation to email, we are not cold emailing. When my students in Revenue Spark and I reach out to our leads on LinkedIn, it’s our first time interacting, so it’s cold outreach. If the lead is warm, it would mean you’ve nurtured them a little bit already, and then we have hot leads. You’re strangers, and you have no prior relationship. Anytime you do “cold” outreach (including cold email outreach!), we mean that the recipient, the lead, doesn’t know you. Hold Up - What Do You Mean by Cold Messaging on LinkedIn? Cold messaging on LinkedIn has been another game-changer for me, and that’s going to be the focus of this blog. And my LinkedIn hashtag strategy has brought me a greater reach and higher engagement.
Boolean searches on LinkedIn allow me to perform laser-focused queries. LinkedIn optimization has helped me show up higher in search results to the people who matter.
I’ve talked at length about how obsessed I am with LinkedIn.
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